Atonik Digital

Marketing Luxury to Millennials: Why brands must embrace UGC

Multidirectional Engagement Marketing is no longer a unidirectional relationship between brands and consumers. Through Facebook, Twitter and other social media platforms, and with the proliferation of earned media, there has been a shift in the ecosystem to one of multidirectional engagement rather than a process that is controlled and pushed solely companies.  Marketing now involves building emotional Read more about Marketing Luxury to Millennials: Why brands must embrace UGC[…]