Click here to view insights on the dynamics of the UK TV Market. Presented by Nathalie Lethbridge for the Westminster Forum on 24th October 2017.
Multidirectional Engagement Marketing is no longer a unidirectional relationship between brands and consumers. Through Facebook, Twitter and other social media platforms, and with the proliferation of earned media, there has been a shift in the ecosystem to one of multidirectional engagement rather than a process that is controlled and pushed solely companies. Marketing now involves building emotional Read more about Marketing Luxury to Millennials: Why brands must embrace UGC[…]
How the luxury company became China’s leading Western brand Ahead of the Game Seventy-five percent of all luxury sales today are influenced by digital in one way or another, according to a McKinsey & Co study, Digital Inside (2015). Despite this, many luxury companies have been slow to come up with a digital strategy and invest Read more about Burberry: From British Icon to Chinese Darling[…]
CHINA EMERGES It’s 4am in Shanghai…and after tossing and turning from jet lag for the past hour, I started to think back 15 years to when I first started coming to China. Although the jet lag didn’t seem to take the same toll back then (I was only 30), I recall a similar insomnia…then, however, it Read more about Cracking China through Digital Activation[…]