Atonik Digital

Burberry: From British Icon to Chinese Darling

How the luxury company became China’s leading Western brand Ahead of the Game Seventy-five percent of all luxury sales today are influenced by digital in one way or another, according to a McKinsey & Co study, Digital Inside (2015). Despite this, many luxury companies have been slow to come up with a digital strategy and invest Read more about Burberry: From British Icon to Chinese Darling[…]