Atonik Digital

Marketing Luxury to Millennials: Why brands must embrace UGC

Multidirectional Engagement Marketing is no longer a unidirectional relationship between brands and consumers. Through Facebook, Twitter and other social media platforms, and with the proliferation of earned media, there has been a shift in the ecosystem to one of multidirectional engagement rather than a process that is controlled and pushed solely companies.  Marketing now involves building emotional Read more about Marketing Luxury to Millennials: Why brands must embrace UGC[…]

Atonik Digital

Burberry: From British Icon to Chinese Darling

How the luxury company became China’s leading Western brand Ahead of the Game Seventy-five percent of all luxury sales today are influenced by digital in one way or another, according to a McKinsey & Co study, Digital Inside (2015). Despite this, many luxury companies have been slow to come up with a digital strategy and invest Read more about Burberry: From British Icon to Chinese Darling[…]