Atonik Digital

Marketing Luxury to Millennials: Why brands must embrace UGC

Multidirectional Engagement Marketing is no longer a unidirectional relationship between brands and consumers. Through Facebook, Twitter and other social media platforms, and with the proliferation of earned media, there has been a shift in the ecosystem to one of multidirectional engagement rather than a process that is controlled and pushed solely companies.  Marketing now involves building emotional Read more about Marketing Luxury to Millennials: Why brands must embrace UGC[…]

Atonik Digital

Cracking China through Digital Activation

CHINA EMERGES It’s 4am in Shanghai…and after tossing and turning from jet lag for the past hour, I started to think back 15 years to when I first started coming to China. Although the jet lag didn’t seem to take the same toll back then (I was only 30), I recall a similar insomnia…then, however, it Read more about Cracking China through Digital Activation[…]