Tuesday 11th June 2019 saw Atonik Digital’s founder Nathalie Lethbridge moderating an exciting panel in Dubrovnik. The panel explored how in an increasingly saturated market, OTT platforms need more than ever to acquire and retain customers, utilising a mix of traditional and innovative new technologies to improve on customer experience. Joining Nathalie in the discussion was Olivier Bastard, Vice President of Synamedia, Kasia Drogowska, Head of Product and the Editorial Team at player.pl, Simon McGrath, COO at ThinkAnalytics, Alberto Mari, Director of Sales at Applicaster and Gerry O’Sullivan, Executive Vice President of Global TV and Video at Eutelsat.