THE FUTURE OF TV ADVERTISING – Fireside Chat: The Opportunities & Challenges Presented by Addressable TV in Europe

Posted on December 11, 2019February 17, 2020 by AtonikDigital

On 10th December 2019, Atonik Digital’s founder Nathalie Lethbridge moderated a fascinating fireside chat on the future of addressable TV in Europe. Joined by a panel consisting of Jamie West and Dev Sangani of Sky and Thomas Bremond of FreeWheel, Nathalie led conversation on the current impact of addressable TV for broadcasters, consumers and advertisers, Read more about THE FUTURE OF TV ADVERTISING – Fireside Chat: The Opportunities & Challenges Presented by Addressable TV in Europe[…]

VIDEO EXCHANGE STREAMING – Fireside Chat: HBO Max Case Study

Posted on December 5, 2019February 17, 2020 by AtonikDigital

How has the new HBO Max business model enabled the creation of new programming? What makes programming different when thinking about traditional linear and streaming platforms? Does HBO Max look to cater to a different audience segment to traditional HBO entities? These were all questions tackled by Atonik Digital’s Nathalie Lethbridge as she chaired a Read more about VIDEO EXCHANGE STREAMING – Fireside Chat: HBO Max Case Study[…]