How has the new HBO Max business model enabled the creation of new programming? What makes programming different when thinking about traditional linear and streaming platforms? Does HBO Max look to cater to a different audience segment to traditional HBO entities? These were all questions tackled by Atonik Digital’s Nathalie Lethbridge as she chaired a Read more about VIDEO EXCHANGE STREAMING – Fireside Chat: HBO Max Case Study[…]
On 13th September 2019, Atonik Digital very own Nathalie Lethbridge moderated a panel at the RAI Amsterdam convention centre on opportunities and challenges facing the television industry right now. Nathalie, along with Rory McVicar of CenturyLink and DAZN’s Bob Hannent, tackled topical issues for players in online video – including the importance of exceptional customer Read more about IBC CONFERENCE 2019 – Panel: Building the new TV experience – Giving viewers what they want[…]
On Thursday 13th June 2019 Nathalie Lethbridge had the honour of chairing a panel on potential digital-first futures at BAFTA Piccadilly. The session centred around four main themes: transformation and planning, pivoting business focus and impact on existing business, routes to market for new services and the future of Pay TV. Panellists involved in the Read more about VIDEOSCAPE EUROPE 2019 – Panel: Preparing for Digital-First, and Growing in the Right Way[…]