How has the new HBO Max business model enabled the creation of new programming? What makes programming different when thinking about traditional linear and streaming platforms? Does HBO Max look to cater to a different audience segment to traditional HBO entities? These were all questions tackled by Atonik Digital’s Nathalie Lethbridge as she chaired a Read more about VIDEO EXCHANGE STREAMING – Fireside Chat: HBO Max Case Study[…]
On Thursday 13th June 2019 Nathalie Lethbridge had the honour of chairing a panel on potential digital-first futures at BAFTA Piccadilly. The session centred around four main themes: transformation and planning, pivoting business focus and impact on existing business, routes to market for new services and the future of Pay TV. Panellists involved in the Read more about VIDEOSCAPE EUROPE 2019 – Panel: Preparing for Digital-First, and Growing in the Right Way[…]
Tuesday 11th June 2019 saw Atonik Digital’s founder Nathalie Lethbridge moderating an exciting panel in Dubrovnik. The panel explored how in an increasingly saturated market, OTT platforms need more than ever to acquire and retain customers, utilising a mix of traditional and innovative new technologies to improve on customer experience. Joining Nathalie in the discussion Read more about NEW EUROPEAN MARKET 2019 – Panel: From a Good First Impression to Sustainable Customer Satisfaction[…]