VIDEO EXCHANGE STREAMING – Fireside Chat: HBO Max Case Study

How has the new HBO Max business model enabled the creation of new programming? What makes programming different when thinking about traditional linear and streaming platforms? Does HBO Max look to cater to a different audience segment to traditional HBO entities? These were all questions tackled by Atonik Digital’s Nathalie Lethbridge as she chaired a panel on the launch of HBO Max. Joining Nathalie to provide a direct insight into the new streaming platform were HBO Max’s Sandra Dewey, President of Business Affairs and Sarah Aubrey, Head of Original Content