Growth and Innovation for Content-First Businesses

Atonik is the nexus that powers tomorrow's opportunities, sitting at the intersection of entertainment, content, monetisation and innovation, with the consumer at the center.

Our collaborative network of talent and partners operate with purpose and vision. We work with ambitious clients who want to capture today’s technology-driven growth opportunities, conquer new markets and build sustainable value. 

Atonik creates enduring value at the convergence of content, technology and commerce. Deep industry knowledge meets real-world experience, unlocking authentic, sustainable growth opportunities that resonate on a local and global scale.

Building growth in global markets with local insights. 

Global markets are shifting.

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AI is redefining possibilities.

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Now is the time to challenge existing models and build real growth and value to your business. 

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With a deep understanding of both local markets and the wider global landscape, our approach balances data-driven, technological innovation with the consumer at the center, helping organizations navigate complex market dynamics, while building value.

Atonik founder Nathalie Curtis Lethbridge with Shahid Chief Executive Natasha Matos-Hemingway

We deeply understand the commercial and growth opportunities around that and help businesses understand the opportunities around that. 

Atonik founder Nathalie Curtis Lethbridge moderates a panel entitled "Enter the Retailers: Streaming's  Commerce Revolution" at New Video Frontiers 2025

We operate in a global framework, with a passionate belief in the value of understanding and adapting opportunities to local markets, recognising that business has fundamentally transformed through the convergence of content, technology, and monetisation—all centred around data and consumer behaviour.

WE DRIVE GROWTH THAT MATTERS.

Through strategic market insight, technological expertise and an extensive global network of trusted senior talent and partners, we deliver actionable strategy that empowers growth within businesses.

Our track record spans clients of all sizes, from major global content studios to telecoms companies, from trusted well known media brands to digital-first content creators, production and adtech companies.

  • From market analysis to execution, we develop tailored entry strategies and manage strategic deals that deliver measurable results. Our approach combines data-driven industry insights with regulatory compliance expertise, ensuring successful market entry and sustainable post-entry growth.

  • We craft innovative services, products, and monetization strategies that maximize commercial value. Our expertise spans business model evolution, opportunity acceleration, and value proposition optimization, creating sustainable revenue streams through strategic pricing approaches.

  • Our network spans industries and continents, allowing us to identify and structure high-value partnerships, joint ventures, and distribution deals. We architect sustainable growth strategies that create innovative competitive advantages, regardless of your expansion goals.

  • We optimize content monetization across diverse business models, from traditional to emerging platforms. Our expertise spans SVOD, FAST, AVOD, immersive experiences, UGC, and branded content, ensuring maximum return on your intellectual property investments.

  • We identify and implement transformative technology solutions that drive real value. Our expertise spans MarTech and AdTech system optimization, AI/ML strategy development, data performance enhancement, and privacy compliance, ensuring your technology investments deliver measurable business impact.

  • Our comprehensive approach includes market opportunity assessment, competitive intelligence, and data-driven research. We develop strategic go-to-market plans with optimized pricing and value propositions, ensuring your market entry creates lasting impact.

OUR SERVICES

Why Choose Atonik?

Bespoke Strategies, Not Off-the-Shelf Frameworks

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We bring experience, passion and an insider’s perspective to meet your unique challenges. We craft tailored solutions that align with your unique business challenges and objectives and add value in a tangible way.

Global Reach, Local Intelligence

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With experience launching businesses across multiple markets, we understand how to navigate local consumer, operational and cultural nuances while aligning global expansion goals. We offer an independent informed viewpoint and pragmatic solutions to global and local businesses.

A Senior Network that Builds Lasting Relationships

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We leverage an ever-growing extensive senior-level industry network to connect businesses with the right partners, investors and opportunities that drive strategic growth 

Action, Not Theory

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We work seamlessly with your leadership team to eliminate noise, cut through complexity and deliver real, pragmatic actionable results and measurable growth.

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