Atonik Digital are bridge builders. Atonik Digital builds bridges between incumbent and traditional broadcasters and rights holders, and the demand for innovative audience led content services, business models and content propositions within the streamed entertainment space. Collectively we harness the experience of a select network of very senior international executives across media and entertainment to deliver commercially focused, informed and agile strategic solutions for clients across the globe. We also build bridges between technical companies and potential clients, helping shape their market position with a focus on consumer benefits and clarity of proposition.
Through a mix of creativity, technical expertise and analytical thought, we ensure your proposition cuts through and that your organisation is effectively positioned.
We work with your content to identify opportunities to create new services and develop innovative commercial models.
We identify and support building relationships and bridges with customers and consumers through a targeted digital activation strategy, leveraging compelling and creative content.
Leveraging our relationships and knowledge, we bridge the gap between cultural differences to identify the right partners for your business to maximise success.
Building Value in 2020 was the topic explored by Atonik Digital’s Nathalie Lethbridge, EndermolShine’s Head of Digital: Kasia Jablonska and Streamhub’s Founder: Aki Tsuchiya at The Business of Future TV conference in London yesterday. After a brief introduction, Kasia and Aki presented to the room key case studies that showcased their point of view followed Read more about THE BUSINESS OF FUTURE OF TV – Panel: Building Value in 2020[…]
THE FUTURE OF TV ADVERTISING – Fireside Chat: The Opportunities & Challenges Presented by Addressable TV in Europe
On 10th December 2019, Atonik Digital’s founder Nathalie Lethbridge moderated a fascinating fireside chat on the future of addressable TV in Europe. Joined by a panel consisting of Jamie West and Dev Sangani of Sky and Thomas Bremond of FreeWheel, Nathalie led conversation on the current impact of addressable TV for broadcasters, consumers and advertisers, Read more about THE FUTURE OF TV ADVERTISING – Fireside Chat: The Opportunities & Challenges Presented by Addressable TV in Europe[…]
How has the new HBO Max business model enabled the creation of new programming? What makes programming different when thinking about traditional linear and streaming platforms? Does HBO Max look to cater to a different audience segment to traditional HBO entities? These were all questions tackled by Atonik Digital’s Nathalie Lethbridge as she chaired a Read more about VIDEO EXCHANGE STREAMING – Fireside Chat: HBO Max Case Study[…]
NEXTV SERIES EUROPE 2019 – Panels: Digital Video in Europe – What are the Next Strategies? + Strategic Evolution in TV Broadcasting
Panel: Digital Video in Europe – What are the Next Strategies? Nathalie Lethbridge moderated a panel on the transformational aspects of digital first content creation, content offers, business models and digital audiences. Accompanied by Szilvia Kiss (Telekom Hungary), Andreas Wildfang (EuroVoD), Ciro Scala (Chilli) and Kasia Jablonska (Endemol Shine Group). Themes Nathalie introduced to the Read more about NEXTV SERIES EUROPE 2019 – Panels: Digital Video in Europe – What are the Next Strategies? + Strategic Evolution in TV Broadcasting[…]
On 13th November 2019, Atonik Digital’s founder Nathalie Lethbridge moderated a 45-minute panel on the cable industry and the ways in which it has transformed – and continues to transform – to meet the changing connectivity needs and wants of consumers. Nathalie was joined in discussing the core question of “What’s in it for the Read more about CABLE CONGRESS EUROPE 2019 – Panel: The Gigabit Story – What’s in it for the consumer?[…]
On 13th September 2019, Atonik Digital very own Nathalie Lethbridge moderated a panel at the RAI Amsterdam convention centre on opportunities and challenges facing the television industry right now. Nathalie, along with Rory McVicar of CenturyLink and DAZN’s Bob Hannent, tackled topical issues for players in online video – including the importance of exceptional customer Read more about IBC CONFERENCE 2019 – Panel: Building the new TV experience – Giving viewers what they want[…]
On Thursday 13th June 2019 Nathalie Lethbridge had the honour of chairing a panel on potential digital-first futures at BAFTA Piccadilly. The session centred around four main themes: transformation and planning, pivoting business focus and impact on existing business, routes to market for new services and the future of Pay TV. Panellists involved in the Read more about VIDEOSCAPE EUROPE 2019 – Panel: Preparing for Digital-First, and Growing in the Right Way[…]
Tuesday 11th June 2019 saw Atonik Digital’s founder Nathalie Lethbridge moderating an exciting panel in Dubrovnik. The panel explored how in an increasingly saturated market, OTT platforms need more than ever to acquire and retain customers, utilising a mix of traditional and innovative new technologies to improve on customer experience. Joining Nathalie in the discussion Read more about NEW EUROPEAN MARKET 2019 – Panel: From a Good First Impression to Sustainable Customer Satisfaction[…]
Click here to view insights on the dynamics of the UK TV Market. Presented by Nathalie Lethbridge for the Westminster Forum on 24th October 2017.
Multidirectional Engagement Marketing is no longer a unidirectional relationship between brands and consumers. Through Facebook, Twitter and other social media platforms, and with the proliferation of earned media, there has been a shift in the ecosystem to one of multidirectional engagement rather than a process that is controlled and pushed solely companies. Marketing now involves building emotional Read more about Marketing Luxury to Millennials: Why brands must embrace UGC[…]